There are many of us that think of venturing into business, but we don’t really know what goes into making the business work. One of the best things about business is going into a business that we enjoy doing, something that will catch our interest. Take photography as an example, all of us know a little about it even though we are not professionals, and we all actually enjoy it. The thing is that not many of us think of it from a business side. In this article, I’m going to guide you through the basics of starting a successful photography business. Let us think of it as a hobby and a profession.
Make a Business Plan
The very first thing that you need to do is to come up with a business plan for your business. This is a niche that is very popular amongst people, and some are even offering it for free. You must be on top of the game.
Financial startup needs
This is going to be a business, and you’re going to need things like cameras, a studio, office space. Make sure to make arrangements for all this.
In the event that you don’t have funds, you might want to determine where they are coming from. You can borrow if you have a good credit history.
Get professional experience
One of the best ways of getting clients is by working alongside professional photographers as you start your business. People love associating with someone with a name.
Buy your gear
Get your own camera equipment once you’re ready to get to work. It is best to have at least two cameras with extra lenses, Photoshop and Lightroom, lenses and anything else you might need to photograph and edit the photos.
You now need to factor in the pricing. What will be the price per hour, including the shoot and the editing of the photos? You’ll need to zero in all the factors.
A killer website
This is where you’ll advertise yourself, and so it’ll need to portray a professional image. Your works will be displayed here, and this will be like the face of your business. If it is not attractive to clients, you can kiss the business goodbye.
SEO for Photographers
Getting a good website is not all that it takes. It is now time for your site to get ranking in search engines, and that is what we are going to discuss next. The google ranking can be quite complicated being that it is based on complicated algorithms that most of us don’t understand. They work hard at letting their users to trust them, and are therefore always reevaluating the webpages to see if they match what the searchers are looking for. This means that you have to make sure that everything on your site is search engine friendly.
What are your goals?
Are you after gaining exposure, becoming an affiliate, selling your photos? You need to be very clear about your goals when thinking through the mind of an SEO for photography mind. Make sure that your keywords match what searchers are looking for. The best thing is to go for keywords that not everyone is going for, low competition ones.
This is very important. If you’re a photographer, you should have information on venues and shooting sites for events like weddings. Post on things like that and while people are looking at those things, they will recognize that they have a photographer in their midst.
Take a mindset of a client
Think like a client and not a photographer, because the terminologies used by both are different. A good example is a family photo, a client would think of it like that, but for a photographer, it’s a portrait. Put keywords that clients can relate to. Another thing, don’t go for those big keywords that everyone is using because when the traffic is high, so is the competition.
SEO is something that changes night and day, and you should factor that in mind. The black hat link days are long gone, and now it is all about fresh content. You need to learn and readjust your tactics on a daily basis.
There are many things that go into ranking, and you need to know that you can’t get to the top in a day. It takes hard work and perseverance to get to the top. Make sure to go after the very targeted specific keyword options, the long-tailed keywords, even though they have less traffic. You can also get a blog to drive traffic to your site.
When starting a business, you not only have to look at the basics, but also how you’ll boost your photography business to the top. One of the best ways is by utilizing good SEO practices as explained in the search engine optimization tips for photographers above.